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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography. Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
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Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Following on from my previous article on publicity design from 1957-58, an additional annual from 1959-60 showcases another year of great advertising and design from Italy.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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