Gebrauchsgraphik, 3, 1966

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Content includes:
Sigwart Blum – Carlos Alonso – An Argentinian Book-Illustrator
Hans Kuh – Johannes Regn, New York – Illustrative Commercial Art
Nina Keller – Reflexions, photos by Hannes Havenstein
Franz-Hermann Wills – Radio Free Berlin, Hans Förtsch and Sigrid von Baumgarten
Eberhard Hölcher – The Chaos of Letters about 1900, Old Typefaces of the Baursche Giesserei
Remigius Netzer – Heinz Draegar – Pen-Drawings
Raimondo Hrabak – Team-work for the Expo 64, Lausanne

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Gebrauchsgraphik, 3, 1966
Gebrauchsgraphik, 3, 1966

Gebrauchsgraphik 3 1966 Inner scaled

Gebrauchsgraphik, 3, 1966 Inner
Gebrauchsgraphik, 3, 1966 Inner

Gebrauchsgraphik, 3, 1966 Inner
Gebrauchsgraphik, 3, 1966 Inner
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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