"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
![NTT – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/elementor/thumbs/NTT-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-jpg-qmz1emfgy9s7llta5x8dxcxx7t9sdnegpmuhzm1veo.webp "NTT – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989")
