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Gebrauchsgraphik, 1, 1963
Gebrauchsgraphik, 1, 1963

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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz
Both educators have a keen interest in multiscriptual design, Arabic type design, and graphic design and recently released A History of Arab Graphic Design. I contacted Bahia and Haythem to find out more.
Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.

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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.