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Hans Arp, Kunsthalle Basel, 1962 designed by Armin Hofmann
Hans Arp, Kunsthalle Basel, 1962 designed by Armin Hofmann
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.