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Content includes:
Dr. Paul W. Meyer – Sales advertising – savings advertising
W. Hellberg – Advertising channels of a department store
H. K. Live better – Today’s savings advertising helps
Georges Combet – Aesthetics and Economics
Dr. H. Grundmann – The advertising budget in the USA

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Graphik - Werbung + Formgebung, 1, 1954. Cover design by Hermann Bentele
Graphik – Werbung + Formgebung, 1, 1954. Cover design by Hermann Bentele

 

More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
I have long been a fan of Counter-Print, as a student, I would order their newsprint publications, peruse their Flickr albums and now, over a decade later I still buy their latest releases and their site provides our staff with great giftse throughout the year. I interviewed one of the founders, Jon Dowling to find out more about setting up Counter-Print, their favourite books and which publishers inspire them.
Simon Dixon is the co-founder of DixonBaxi and has been at the forefront of exceptional design from the start of his carreer. This year, DixonBaxi, celebrated twenty years in business, and their team of forty work with clients such as WWE, MAX, Premier League, Channel 4 and Netflix.
How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles. A new book published by MIT Press written by Matthew Wizinsky.

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The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.