Gebrauchsgraphik, 01, 1951

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Content includes:
Franz Hermann Wills: McKnight Kauffer
Eberhard Hölscher: Hanns Lohrer
Eberhard Hölscher: Humorous English Advertisements
Max Körner: New “Prevention of Accidents” Posters
Eberhard Hölscher: Hermann Bentele
Eberhard Hölscher: Tobacco, Christian Scheufele, Munich. An Example of Modern Shop Design
Max Körner: Poster Competition “First Federal Horticultural Show, Hanover 1951”
Schadow-Antiqua
Eva Franziska Meister: Cats as an Advertising Motif
Plagiarism without End
Eberhard Hölscher: Gerd Leufert

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Gebrauchsgraphik, 1, 1951
Gebrauchsgraphik, 1, 1951
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1930s periodical 'Monografieën over filmkunst' designed by dutch designer Piet Zwart remains a pinnacle of Dutch avant-garde design.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.