I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
Both educators have a keen interest in multiscriptual design, Arabic type design, and graphic design and recently released A History of Arab Graphic Design. I contacted Bahia and Haythem to find out more.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner.
