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Content includes:
Günter Gerhard Lange – Günter Hugo Magnus
Alexandre Alexandre – Saravah Paris Barclay
Hans Hofbauer – Mayers & Schiff
Erich Pfeiffer-Belli – Paul Brand
J.J. de Lucio-Meyer – Pioneers of English Poster Art
Johann J. Hock – Reproduktion + Grafik Design
Hans Baumeister – Gottschalk + Ash LTD.

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Novum Gebrauchsgraphik, 11, 1974
Novum Gebrauchsgraphik, 11, 1974. Cover design by Gervasio Gallardo
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Many influential British designers have made their names in the history books. Abram Games, Alan Fletcher, Tom Eckersley and Derek Birdsall, to name a few. But one designer that has always influenced me, not only as inspiration from their design output, but as an example of the role of a designer and the importance of having strong ethics, is Ken Garland. He is known for his innovative and socially responsible approach to graphic design and his involvement in the design community through his teaching, writing and activism. In the second instalment of this series, I will discuss Ken Garland's magazine work from my collection.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 
Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.