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Content includes:
AdAge – International Balance of Advertising
Alexandre Alexandre – Olivier Dassault, Pilote with the camera
Peggy Lindner – GGK Düsseldorf, Are prize-winning designs a success on the market?
John Halas – Film & TV Graphics
Lanny Sommese – John Sorbie & Phil Risbeck, Graphic design: training and practice
Herbert W. Kapitzki – Novum education
Hans Baumeister – Warsawa 1976, the VIth international poster biennal
Karl Steinorth – Historical Kodak Ads in the USA

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Novum Gebrauchsgraphik, 9, 1976. Cover design by Guillermo Mordillo
Novum Gebrauchsgraphik, 9, 1976. Cover design by Guillermo Mordillo
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 
The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun

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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency