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 Disque Bleu, Advertisement, 1957. Design by Bernard Villemot.
Disque Bleu, Advertisement, 1957. Design by Bernard Villemot.
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.