Graphis Annual 1979|80

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International annual of advertising graphics

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Graphis Annual 1979|80
Graphis Annual 1979|80
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.