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The Museum of Modern Art Bulletin, Vol CCVI, No. 3, Spring 1959
Exhibition: May 13 – August 16, 1959

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Recent Sculpture USA, Museum of Modern Art, 1959. Designed by Norman Ives
Recent Sculpture USA, Museum of Modern Art, 1959. Designed by Norman Ives
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Support American Bauhaus on Kickstarter to pre-finance the project and its production: www.kickstarter.com/projects/908813786/american-bauhaus

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KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.