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Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935

1930’s Graphic Design History

Graphic design from the archive designed and printed in the 1930s
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935

Design Articles based on this decade

Modern Man in the Making, Lars Muller Publishers, 2024
Decade/s: ,

Otto Neurath’s Pioneering Book. Modern Man in the Making

The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
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Erberto Carboni’s Crociere 1937 “Italia” Brochure
Decade/s:

Erberto Carboni’s Crociere 1937 “Italia” Brochure

One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.
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Monografieën over filmkunst 01 – Het linnen venster by C. J. Graadt van Roggen Designed by Piet Zwart.
Decade/s:

Piet Zwart and the series Film, 1931 – 1933

1930s periodical 'Monografieën over filmkunst' designed by dutch designer Piet Zwart remains a pinnacle of Dutch avant-garde design.
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A Collection of Japanese Ephemera from the 1930s and 1940s
Decade/s:

A Collection of Japanese Ephemera from the 1930s and 1940s

Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
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Design Artefacts from this decade

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Gebrauchsgraphik, 01, 1939
From the design archive:

Gebrauchsgraphik, 01, 1939

  • Format: Magazine
  • Designer/s: Otto Arpke
  • Year: 1939
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Gebrauchsgraphik, 07, 1932
From the design archive:

Gebrauchsgraphik, 07, 1932

  • Format: Magazine
  • Year: 1932
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Gebrauchsgraphik, 03, 1932
From the design archive:

Gebrauchsgraphik, 03, 1932

  • Format: Magazine
  • Designer/s: August Trueb
  • Year: 1932
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Gebrauchsgraphik, 05, 1932
From the design archive:

Gebrauchsgraphik, 05, 1932

  • Format: Magazine
  • Designer/s: Andreas Niessen
  • Year: 1932
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Gebrauchsgraphik, 11, 1932
From the design archive:

Gebrauchsgraphik, 11, 1932

  • Format: Magazine
  • Designer/s: Albert Fuss
  • Year: 1932
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Gebrauchsgraphik, 12, 1936. Cover design by Carl Fr. Erdmann
From the design archive:

Gebrauchsgraphik, 12, 1936

  • Format: Magazine
  • Designer/s: Carl Fr. Erdmann
  • Year: 1936
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Gebrauchsgraphik, 09, 1936. Cover design by Paul Pfund
From the design archive:

Gebrauchsgraphik, 09, 1936

  • Format: Magazine
  • Designer/s: Paul Pfund
  • Year: 1936
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Gebrauchsgraphik, 11, 1935. Cover design by Albert Heim
From the design archive:

Gebrauchsgraphik, 11, 1935

  • Format: Magazine
  • Designer/s: Albert Heim
  • Year: 1935
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Gebrauchsgraphik, 07, 1930. Cover design by Oleg Zingher
From the design archive:

Gebrauchsgraphik, 07, 1930

  • Format: Magazine
  • Designer/s: Oleg Zingher
  • Year: 1930
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Gebrauchsgraphik, 03, 1935. Cover Design by Werner Brand
From the design archive:

Gebrauchsgraphik, 03, 1935

  • Format: Magazine
  • Designer/s: Werner Brand
  • Year: 1935
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Gebrauchsgraphik, 06, 1939. Cover design by Heinz Allner
From the design archive:

Gebrauchsgraphik, 06, 1939

  • Format: Magazine
  • Designer/s: Heinz Allner
  • Year: 1939
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Carnival 1933, Magazine of the Guild of Undergraduates of Birmingham University, 1933. Cover design by G R Day
From the design archive:

Carnival 1933, Magazine of the Guild of Undergraduates of Birmingham University, 1933

  • Format: Magazine
  • Designer/s: G R Day
  • Year: 1933
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Gebrauchsgraphik, 06, 1935. Cover photo by Gorsky Frères
From the design archive:

Gebrauchsgraphik, 06, 1935

  • Format: Magazine
  • Designer/s: Gorsky Frères
  • Year: 1935
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Gebrauchsgraphik, 04, 1935. Cover design by Max Bittrof
From the design archive:

Gebrauchsgraphik, 04, 1935

  • Format: Magazine
  • Designer/s: Max Bittrof
  • Year: 1935
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Gebrauchsgraphik, 12, 1939. Cover design by Atelier Triclair
From the design archive:

Gebrauchsgraphik, 12, 1939

  • Format: Magazine
  • Designer/s: Atelier Triclair
  • Year: 1939
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Gebrauchsgraphik, 09, 1939. Cover design by Albert Heim
From the design archive:

Gebrauchsgraphik, 09, 1939

  • Format: Magazine
  • Designer/s: Albert Heim
  • Year: 1939
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Gebrauchsgraphik, 08, 1939. Cover design by Ehrhard Klepper
From the design archive:

Gebrauchsgraphik, 08, 1939

  • Format: Magazine
  • Designer/s: Ehrhard Klepper
  • Year: 1939
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Gebrauchsgraphik, 02, 1939.
From the design archive:

Gebrauchsgraphik, 02, 1939

  • Format: Magazine
  • Designer/s: Foto-Atelier Deutscher Verlag
  • Year: 1939
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Gebrauchsgraphik, 04, 1939. Cover design by Toni Zepf
From the design archive:

Gebrauchsgraphik, 04, 1939

  • Format: Magazine
  • Designer/s: Toni Zepf
  • Year: 1939
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Gebrauchsgraphik, 08, 1935
From the design archive:

Gebrauchsgraphik, 08, 1935

  • Format: Magazine
  • Designer/s: 1935
  • Year: Wanders
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Gebrauchsgraphik, 01, 1933. Designed by Max Cordier
From the design archive:

Gebrauchsgraphik, 01, 1933

  • Format: Magazine
  • Designer/s: Max Cordier
  • Year: 1933
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Gebrauchsgraphik, 12, 1938. Cover design by Max Bittrof
From the design archive:

Gebrauchsgraphik, 12, 1938

  • Format: Magazine
  • Designer/s: Max Bittrof
  • Year: 1938
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Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer
From the design archive:

Gebrauchsgraphik, 07, 1935

  • Format: Magazine
  • Designer/s: M. Schwarzer
  • Year: 1935
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Gebrauchsgraphik, 02, 1935. Cover design by Busso Malchow
From the design archive:

Gebrauchsgraphik, 02, 1935

  • Format: Magazine
  • Designer/s: Busso Malchow
  • Year: 1935
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Gebrauchsgraphik, 01, 1932
From the design archive:

Gebrauchsgraphik, 01, 1932

  • Format: Magazine
  • Year: 1932
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Gebrauchsgraphik, 05, 1937
From the design archive:

Gebrauchsgraphik, 05, 1937

  • Format: Magazine
  • Designer/s: Hans Kuhn
  • Year: 1937
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Gebrauchsgraphik, 10, 1935
From the design archive:

Gebrauchsgraphik, 10, 1935

  • Format: Magazine
  • Designer/s: Wilhelm Metzig
  • Year: 1935
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Gebrauchsgraphik, 05, 1936
From the design archive:

Gebrauchsgraphik, 05, 1936

  • Format: Magazine
  • Designer/s: Tibor Réz
  • Year: 1936
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Gebrauchsgraphik, 01, 1930
From the design archive:

Gebrauchsgraphik, 01, 1930

  • Format: Magazine
  • Designer/s: Nicolai Saretzky
  • Year: 1930
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Gebrauchsgraphik, 06, 1930
From the design archive:

Gebrauchsgraphik, 06, 1930

  • Format: Magazine
  • Designer/s: Grit Kallin
  • Year: 1930
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Gebrauchsgraphik, 01, 1937
From the design archive:

Gebrauchsgraphik, 01, 1937

  • Format: Magazine
  • Designer/s: Toni Zepf
  • Year: 1937
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Gebrauchsgraphik, 06, 1936
From the design archive:

Gebrauchsgraphik, 06, 1936

  • Format: Magazine
  • Designer/s: Sandor Bortnyik
  • Year: 1936
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Graphische Revue, 3. Heft · Mai - Juni 1933 (XXXV. Jahrgang).
From the design archive:

Graphische Revue, 3. Heft, Mai – Juni 1933 (XXXV. Jahrgang)

  • Format: Magazine
  • Year: 1933
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Österreichisches Jahrbuch für Exlibris und Gebrauchsgrafik, bd25, 1930
From the design archive:

Österreichisches Jahrbuch für Exlibris und Gebrauchsgrafik, bd25, 1930

  • Format: Magazine
  • Designer/s: Rudolph Köhl
  • Year: 1930
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Film, Monografieën over filmkunst, 1-10, Uitgeversmaatschappij, 1931 – 1933. Designed by Piet Zwart
From the design archive:

Film, Monografieën over filmkunst, 1-10, Uitgeversmaatschappij, 1931 – 1933

  • Format: Magazines (bound)
  • Designer/s: Piet Zwart
  • Year: 1931 – 1933
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Gebrauchsgraphik, 12, 1931. Cover design by Hermann Virl
From the design archive:

Gebrauchsgraphik, 12, 1931

  • Format: Magazine
  • Designer/s: Hermann Virl
  • Year: 1931
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