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Graphic Designers in the USA/3: Louis Dorfsman, Milton Glaser, George Tscherny, Tomi Ungerer

“Four of the volumes deal with graphic designers in the U.S.A., four with graphic designers in Europe. Since they show not only a cross-section of the best work that has been created during the last decade, but also significant changes in style and approach, the books will be invaluable for students of art, publicity and advertising writers and designers, other commercial artists, and art lovers who want to become better acquainted with the ideas and methods of today’s finest graphic designers.”

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Graphic Designers in the USA, Volume 3, 1972
Graphic Designers in the USA, Volume 3, 1972
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg

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The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.