Philobiblon. Jahrgang 23. Heft 3. September 1979

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A quarterly publication for book and graphic collectors.

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Philobiblon. Jahrgang 23. Heft 3. September 1979.
Philobiblon. Jahrgang 23. Heft 3. September 1979.
More graphic design artefacts
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From the design archive:
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.