Jan van Toorn, Over Affiches, Openbaar Kunstbezit, 1973

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Jan van Toorn, Over Affiches, Openbaar Kunstbezit, 1973
Jan van Toorn, Over Affiches, Openbaar Kunstbezit, 1973

 

Jan van Toorn, Over Affiches, Openbaar Kunstbezit, 1973
Jan van Toorn, Over Affiches, Openbaar Kunstbezit, 1973
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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.