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Graphic Design History from Design Reviewed
Wim Crouwel - Dutch Graphic Designer

De collectie van het Stedelijk Museum 1963-1973, Stedelijk Museum, 1977

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Details

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel
  • Year: 1977
  • Client/Publisher: Stedelijk Museum, Amsterdam
  • Size: 219mm x 272mm
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986.

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De collectie van het Stedelijk Museum 1963-1973, Stedelijk Museum, 1977. Designed by Wim Crouwel
De collectie van het Stedelijk Museum 1963-1973, Stedelijk Museum, 1977. Designed by Wim Crouwel
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986.
More graphic design artefacts
Atlelier 8, Stedelijk Museum, Amsterdam, 1971 designed by Wim Crouwel (Total Design)
From the design archive:

Atlelier 8, Stedelijk Museum, Amsterdam, 1971

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1971
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Projekt 83, 4, 1971. Cover design by Leszek Hołdanowicz
From the design archive:

Projekt 083, 4, 1971

  • Format: Magazine
  • Designer/s: Leszek Hołdanowicz
  • Year: 1971
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Image 7, A Quarterly of The Visual Arts , 1952
From the design archive:

Image 7, A Quarterly of The Visual Arts , 1952

  • Format: Magazine
  • Year: 1952
View Artefact
Vibrations...Enoch Light And The Light Brigade, Command Records, 1962
From the design archive:

Vibrations…Enoch Light And The Light Brigade, Command Records, 1962

  • Format: Record Sleeve
  • Designer/s: Chermayeff & Geismar Associates
  • Year: 1962
View Artefact

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