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Content includes:
Design-Theorien Grafik-Design
G. Pfeiffer, Form aus der Formel?
Design, Informationsästhetik und Computer
H. H. Baumann, Computerunterstütztes Typo-Design
D. Lübeck, Das totale Portrait: Susanne
H. Erke, Optimierung im Grafik-Design
Produkt-Design
M. Sack, Von Anfang an dabei:
Industrial Design, Airbus A-300 B
E. Frateili, ,,Die Vernunft zeichnet die Form”, Design bei Brionvega
Ed Sommer, Spielobjekte von Giers
E. Pumpe-Krüger, Blickpunkte vom Mailänder Möbelsalon
Wettbewerbe
25 000 Mark für neue Ideen – Braun-Preis 1970
K. Lentow, Wettbewerb Tisch 80
form-Forum
,,ein fragwürdiger design -wettbewerb”
Designer gesucht für den Markt von morgen
Markt – Produkte, gesehen und notiert

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Form, Internationale Revue 52, 4, 1970. Designed by Karl Heinz Krug
Form, Internationale Revue 52, 4, 1970. Designed by Karl Heinz Krug
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.