Breite Fette Grotesk, Bauersche Giesserei, Type Specimen

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Breite Fette Grotesk, Bauersche Giesserei
Breite Fette Grotesk, Bauersche Giesserei
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.

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Gregory Vines' design and process behind the Typographische Monatsblätter 1978 covers. From the initial inspiration drawn from Bellinzona's gate to the process of film montage, resulting in six stunning cover masterpieces.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.