Das große Manöver, Atlas Films Poster, 1960s

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Das große Manöver, Atlas Films Poster, 1960s. Designed by Karl Oskar Blase
Das große Manöver, Atlas Films Poster, 1960s. Designed by Karl Oskar Blase
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.

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The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.

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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978. 

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.