Graphik – Werbung + Formgebung, 11, 1950

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Content Includes:
Werner Suhr – The situation of the branded article
Major brand advertising campaigns
Dr. Karl G. Neesse – Young talent in business advertising
Dr. E. Henssler – The brand article in competition law

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Graphik – Werbung + Formgebung, 11, 1950
Graphik – Werbung + Formgebung, 11, 1950
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From the design archive:
From the design archive:
From the design archive:
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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.

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The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.