“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.