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Opinion:
Editorial Eye 10 by Rick Poynor
Shedding paradigms, Letter to the editor, Letter from Katherine McCoy in Eye 10
Output explained, Letter to the editor, Letter from Joani Spadaro in Eye 10
Need to experiment, Letter to the editor, Teal Triggs, Letter from Teal Triggs in Eye 10
Some kind of joke? Letter to the editor, Jeffery Keedy, Letter from Jeffrey Keedy in Eye 10
No to austerity, Letter to the editor, Letter from Gerard Unger in Eye 10
Whose content is it? Letter to the editor, Letter from Miles Newlyn in Eye 10
The low-down, Letters to the editor, Letter from Art Chantry in Eye 10
Are you sure you need that new logo? Brand madness, Information design, Visual culture, Agenda, Ken Garland
Graphic designers fill the world with a Babel of signs. Is it time we took them away again? By Ken Garland
Monitor by Rick Poynor, The client says he wants it in green
Features:
Reputations: Alexander Liberman by Susan Morris
‘I think the term “art director” is the greatest misnomer. There’s no art in magazines unless you are reproducing works of art.’
Nova by Eye writers
Under the art direction of Harri Peccinotti and David Hillman, Nova redefined the woman’s magazine
Born modern by Steven Heller
Painting is dead, long live the dustjacket. Alvin Lustig brought modern art into American bookshops
Books in freefall by Marco Livingstone
Shinro Ohtake is a master of the artist’s book. His latest is a collaboration with Vaughan Oliver
Tokyo Salamander by Rick Poynor
Vaughan Oliver’s collaboration with Shinro Ohtake is an oblique diary of dreams
Propaganda for the pocket by Robin Richmond, Tim Fendley
Czech matchbox labels form a miniature gallery of Czechoslovakian society under communism
Way out west by Ethan Edwards
The work of recent Cranbrook graduate Martin Venezky indicates new directions at the accademy
The idea is the machine by Abbott Miller
Style is addictive, While structure comes from within, generating form from the inside out
Letters in the city by Robin Kinross
Eye reassesses the legacy of Edward Wright: designer, teacher, artist and “culture-carrier”
In search of the perfect binding
Liz Farrelly by The craft of covers
Reviews:
Borrowed design: Use and Abuse of Historical Form

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Eye, Issue 010, Autumn 1993
Eye, Issue 010, Autumn 1993
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From the design archive:
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They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
Simon Dixon is the co-founder of DixonBaxi and has been at the forefront of exceptional design from the start of his carreer. This year, DixonBaxi, celebrated twenty years in business, and their team of forty work with clients such as WWE, MAX, Premier League, Channel 4 and Netflix.