Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
