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Content includes:
Alexandre Alexandre: Jean Cocteau
Eberhard Hölscher: Georges Rado
Anton Sailer: Show-window decorations for AGB. by Herbert Schmautzer
Eberhard Hölscher: Prospectus of a manufactory for printed textiles
Eberhard Hölscher: Gerhard C. Schulz
Eberhard Hölscher: Karel Kezer
Franz Hermann Wills: John Atherton
Max Körner: Advertising a Christmas Fair

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Gebrauchsgraphik, 12, 1951
Gebrauchsgraphik, 12, 1951. Cover design by Jean Cocteau
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Jean Carlos Distefano is an Argentinian artist, designer and teacher. He designed a range of posters, programmes brochures and book covers alongside Juan Andralis, Humberto Rivas and Roberto Alvarado for the Instituto di Tella, Buenos Aires.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.