Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall

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A fantastic example of 1960s British design by Derek Birdsall

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Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Seven Series 2, Folded Brochure, 1960. Designed by Derek Birdsall
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I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
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His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.