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Ore Crystals, German Stamp, 1968. Designed by Karl Oskar Blase
Ore Crystals, German Stamp, 1968. Designed by Karl Oskar Blase
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.