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Icographic 06, 1973
Icographic 06, 1973
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.

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Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.