KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
