Industrial Advertisements. A selection of works from the book, Swiss Industrial Graphic Design
A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.
Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.