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Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer
Gebrauchsgraphik, 07, 1935. Cover design by M. Schwarzer

 

Gebrauchsgraphik, 07, 1935 Back Page
Gebrauchsgraphik, 07, 1935 Back Page
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Jean Carlos Distefano is an Argentinian artist, designer and teacher. He designed a range of posters, programmes brochures and book covers alongside Juan Andralis, Humberto Rivas and Roberto Alvarado for the Instituto di Tella, Buenos Aires.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.