International Poster Annual, Arthur Niggli, 1955 | 1956

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International Poster Annual, Arthur Niggli, 1955 | 1956
International Poster Annual, Arthur Niggli, 1955 | 1956
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.

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Throughout the 1920s and 1930s, Paul Schuitema emerged as one of the Dutch pioneers of new typography. This article features a selection of the cover designs and a few inner spreads from my collected issues of De 8 en Opbouw.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.