The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.
The best poster designs from Die besten Plakate des Jahres 1956 with a translated foreword by Jakob Rudolf Welti. Featuring the work of Herbert Leupin, Carl B. Graf, Carlo Vivarelli and Emil Ruder.
They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
