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Graphic Design History from Design Reviewed
Total Design

Kitaj, Stedelijk Museum, Amsterdam, 1967

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  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1967
  • Client/Publisher: Stedelijk Museum, Amsterdam
  • Size: 185mm x 275mm
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

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Kitaj, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel
Kitaj, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
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