Corporate Identity & BrandingDesign Archive FeatureMembers Only ContentRegional Histories 1960s

A Brand Evolution for KLM by Henrion Design Associates

KLM’s brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world’s oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

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