Join the Mailing List

Membership

Members Content

A Brand Evolution for KLM by Henrion Design Associates

KLM’s brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world’s oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

Share:

Members Content

This is a members-only article, gain access and support the archive for £1.99 a month.
Memberships help grow the design collection and share research on the history of graphic design.

You can sign up here.

Already a member?

Sign in below

view more of the archive

More graphic design history articles

Members Content

Nobuyoshi Yamada Poster (Kriemhild's Revenge) 1925. Scanned from Modernism on Paper 1920s-30s Japanese Graphic Design, Rikuyosha, 2003
  • Design Archive Feature, Members Only Content

1920s Publicity Design of the Shochikuza Theatre

Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.
Read Article

Members Content

Bicycle Maintenance and Adjustment, Guide, The Royal Society for the Prevention of Accidents (RoSPA), c. mid 1970s
  • Members Only Content

The Royal Society for the Prevention of Accidents (RoSPA) and the Cycling Proficiency Scheme

Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.
Read Article

Members Content

Posters for the Shell Service Stations by Frank Eidlitz
  • Design Archive Feature, Members Only Content

Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
Read Article

Members Content

Graphis Magazine - Graphic Design History
  • Design Archive Feature, Members Only Content

Graphis – An inspiring magazine from cover to cover

Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.
Read Article