Full-page ads for the newspaper «Stuttgarter Nachrichten» designed by Herbert W. Kapitzki
Advertising DesignDesign Archive FeatureMembers Only Content 1960s

Abstract Publicity – Self-Advertisements of the Stuttgarter Nachrichten by Fritz Seitz, 1963

The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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