Omnibus 9, University of Braunschweig, 1964. Designed by Udo Zisowsky in collaboration with Peter Riefenstahl, Manfred Bremeler, Ralf Dierig

Feature by

The Advertising and Design of Omnibus – A University of Braunschweig’s 1960s Publication

Omnibus was Published by the journalism working group of the Technical University of Braunschweig. A square publication measuring 290mm. The publication included features on politics, arts and culture. With advertisements carefully selected to be in keeping with the visual aesthetic. Content also included exhibition information and a fine example of concrete poetry, among artists such as Schröder-Sonnenstern and Sine Hansen. With editors including Werner Steffens, (later mayor of Braunschweig).

Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky
Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky

 

Most of the magazine is set in Helvetica from D. Stempel AG Frankfurt am Main, with printing and production locally within Braunschweig.

Most of the publication was designed by Udo Zisowsky with collaborators including Peter Riefenstahl, Manfred Bremeler, Ralf Dierig, they also designed the advertisements too, which included political and product advertisements.

Issue 13 features an article about the advertisements by F. Herman Wills, where the translated text

“Information or persuasion?, “The secret seducers” is what an American advertising expert calls today’s advertising, advertisements and brochures that try to persuade people to buy something they really don’t need. However, if one leafs through the advertisements of the modern mass magazines, one notices with astonishment how primitively these “seducers” work, how similar they are to the seductive stars from film and television. They are ready-made goods – photo above, the text below – regardless of whether they advertise super white laundry or low-nicotine smoked cigarettes.

The advertisements are largely built according to this scheme, the success of which is tried to be proven by scientifically based analyzes and psychological tests, and for which the advertising industry spends millions. Because the economy demands clear recipes from which it expects success. You advertise how you live: risk-free and don’t want any experiments. But how much longer can we continue on the beaten track in the face of increasingly ruthless competition?
The customer will gradually distinguish between the non-binding blah-blah of the advertising texts and the real information, between the beautiful photo that has no relation to the product and is forgotten after turning the page like the object it was supposed to advertise, and between the drawn statement that how a signal attracts attention.

What is said here of sales promotion applies even more to representative advertising and appeals for intangible goods, services and social concerns. The illustrative pictorial is subject to strong visual wear and tear here and there; the foreground of the photograph, when presented in print without movement and flow, quickly becomes tedious and tiresome.

The advertisements in the »omnibus« magazine, designed by graphic designers from the SHFBK Braunschweig, receive a high level of attention thanks to their striking brevity, their economical use of illustrative means and the informative short text. They are fresh and unused in their conception and their ingenuity will probably also avoid danger in the future. to repeat itself and become a cheap confection. It is made to measure, as advertisers need it.”

Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky
Advertisement designed by Manfred Bremeier, from Omnibus 12, University of Braunschweig, 1965.

 

Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky
Advertisement designed by Manfred Bremier and Udo Zisowsky featured in Omnibus 12, University of Braunschweig, 1965.

 

Adverisement by Ralf Dierig from Omnibus 9, 1964, University of Braunschweig Scan I
Advertisement by Ralf Dierig from Omnibus 9, 1964, University of Braunschweig

 

Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky
Advertisement designed by Manfred Bremeier, from Omnibus 12, University of Braunschweig, 1965.

 

Omnibus 8, University of Braunschweig, 1963. Designed by Udo Zisowsky in collaboration from Peter Riefenstahl, Isar Peters, Manfred Bremeler
Omnibus 8, University of Braunschweig, 1963. Cover Designed by Udo Zisowsky.

 

Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky
Omnibus 12, University of Braunschweig, 1965. Designed by Udo Zisowsky

 

Omnibus 9, University of Braunschweig, 1964. Designed by Udo Zisowsky in collaboration with Peter Riefenstahl, Manfred Bremeler, Ralf Dierig
Omnibus 9, University of Braunschweig, 1964. Designed by Udo Zisowsky.

 

 

Related Items from the Archive

From my archive:

More articles

Rudolph de Harak designed over 50 record covers for Westminster Records as well as designing covers for Columbia, Oxford and Circle record labels. His bright, geometric graphics can easily be distinguished and recognised.
I first came across Kens work in the Unit Edition’s superb monograph, Structure and Substance, published in 2012. Although I had owned a few of the British industrial design magazines, Design, for a few years before, in which Ken had designed numerous covers for.