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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Yoshio Hayakawa was born in Osaka, Japan, in 1917 and became a leading designer and artist in postwar Japan. His work was a harmonisation of traditional Japanese art with Western art.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Typography & Type Design
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
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