Alex Steinweiss

Alex Steinweiss, The Inventor of the Modern Album Cover, Taschen, 2011

‘Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.’

Details

  • Format Book
  • Designer/s Alex Steinweiss
  • Year 2011
  • Client/Publisher Taschen
  • Size 345mm x 292mm
Alex Steinweiss
Alex Steinweiss was born in 1917 and was a pioneering graphic designer who revolutionised album cover art while working as Columbia Records' first art director. He introduced illustrated album covers in 1938 and later developed the standard paperboard LP jacket, shaping the visual identity of recorded music for decades Explore related designers including Alvin Lustig and Paul Rand. See also American Modernism and 1940s graphic design history.

Linked Information

Alex Steinweiss, The Inventor of the Modern Album Cover, Taschen, 2011
Alex Steinweiss, The Inventor of the Modern Album Cover, Taschen, 2011
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