By Steven Heller (Author) and Jim Heimann (Editor)
Design Archive Feature, Designer Profiles, Illustration, Members Only Content
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Kohei Sugiura’s work spans an impressive range of mediums, including record jackets, publication covers, posters, exhibition catalogues, and stamps. He perfectly merged functionality and data visualisation with aesthetics. Drawing on his background in architecture, Sugiura applied a systematic, programmatic methodology to graphic design, similar to the approach of Swiss designer Karl Gerstner.
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