





From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.
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Design Archive Feature, Illustration, Members Only Content, Regional Histories
Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.
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