Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
This 1,500 word essay focused on the work of Jan Bons. One of the most prominent figures in Dutch design history. For over three-quarters of a century, he crafted a mass of work with many long-time collaborators.
Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.
