VOL. 21. NO. 124
Editorial.
Advertising Presentation in Germany. By Eberhard Holscher. German advertising has been re-organised under the Nazi régime. Dr. Holscher explains how this change has affected the presentation of publicity matter and how the State co-operates with the advertiser
Can Advertising Restore Lost Prosperity?
Great Copywriter. Wilfred Washington Fry
Pearl Falconer.
How to Reduce your Exhibition Costs.
COLOUR.
Advertising Presentation in Germany-a two-colour article
Poster by Wagula for travel in Dalmatia
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
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