Edited by Frank A. Mercer and Rathbone Holme
Content includes:
Does Advertising Advertise? Editorial
A Quarter Century of Industrial Design in the United States By Walter Dorwin Teague, S.I.D., Hon. R.D.I.
Paper Sculpture with Variations
New Designs from the Factories
The use of Scraperboard in Advertising By C. W. Bacon
The Remodelled Morgan Store
Design Archive Feature, Magazines & Publishing, Members Only Content
The supplement in the November issue of Der Druckspiegel from 1964 featured a ton of work designed by Peter Steiner, a graphic artist; Peter Beck, his colleague; and Rolf Herkner, a photographer. The three of them worked in collaboration to design ‘graphic-typographic-photographic experiments’.
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Design Archive Feature, Illustration, Magazines & Publishing, Members Only Content, Regional Histories
Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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