Art and Industry 383, May 1958

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Content includes:
After Sales Service
The Art of Packaging 7: The Unusual Construction by Frank R. Dellar, M.Inst.Pkg.
Product Promotion Techniques 5: Packs into Print
New Products & Presentation
Czech Design Co-Operative by Bernard Orna
The Furniture Exhibition
The Creative Mind in Advertising: 14 Mary Gowing, by Harry Ballam
The Module in Shop Display

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Art and Industry 383, May 1958
Art and Industry 383, May 1958
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.