Reader Reaction: Editorial
The Weapons of Direct Advertising in France by Bernard Tolmer
New Designs from the Factories
Experiment in Industrial Advertising by Frank Rowlinson, A.I.P.A.
Ivory Towers or Insulators? by R. M. Kay, B.SC. TECH., D.A.A.
Selling for Dollars by Christopher Bridge, Vice-President, Hambro Trading Co.
Over to You: Readers’ Letters