‘Pierre Mendell’s work is characterized by elements which are often missing in much contemporary graphic design: vibrancy, communicative force, poetry, and humor. His cultural posters and corporate design identities — including his designs for Vitra and Siemens, for which he is probably best known — are timeless yet contemporary. The success of his designs demonstrate that the strength of all graphic work depends on an overarching concept, not on current fads.Pierre Mendell: At First Sight aims to encourage designers to trust in the power of the idea and in the impact of simple forms, as well as to see their work as a cultural expression of the society in which we live.’