Atelier 5, Stedelijk Museum, Amsterdam, 1968

Total Design, Wim Crouwel

Exhibition Catalogue

Details

Format Exhibition Catalogue
Designer/s Wim Crouwel (Total Design)
Year 1968
Client/Publisher Stedelijk Museum, Amsterdam
Size 185mm x 275mm

Wim Crouwel (Total Design)

Total Design was founded in Amsterdam in 1963 by Wim Crouwel, Friso Kramer, Benno Wissing, and Paul and Dick Schwarz and was the first large-scale multidisciplinary design consultancy in the Netherlands. Under Crouwel's creative direction the studio developed a rigorous systematic approach rooted in grid systems and neutral typography. Its long-running relationship with the Stedelijk Museum Amsterdam produced catalogues, posters, and exhibition graphics that remain among the most influential bodies of institutional design in postwar Europe. Other major clients included the Dutch Post Office and Schiphol airport. The practice continues today as Total Identity. Explore designers associated with Total Design including Wim Crouwel, Jurriaan Schrofer, and Benno Wissing. See also Dutch Modernism, Dutch graphic design history, and 1960s graphic design history.

Linked Information

Design Format: Exhibition Catalogue
Designed in the: 1960s

Atelier 5, Stedelijk Museum, Amsterdam, 1968 designed by Wim Crouwel

More graphic design artefacts

view more of the graphic design archive

Dynamic Form. The 1960s Advertising Design of Wolfgang Bäumer

Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

Read Article

Design Archive Feature, Designer Profiles, Members Only Content, Poster Design

Scanned Posters Designed by Michele Spera

Scanned posters by the great Michele Spera. Many use a strong use of geometric form, often paired with sans-serif typefaces like Helvetica. Their simplification of form and use of colour create timeliness, recognisable posters that would have stood out alongside the posters of the 1970s which tended to have a heavy use of photography.

Read Article