Atelier No. 373, 1958 – Key to Modern Art Production: For Painters, Sculptors, Designers and Educators

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Editor: Yoshio Kitahara; Text: Shinichi Segi
The Key to Modern Art Production / Shinichi Segi
Foreword
1 From nature to the inside
2 Bauhaus
3 Form and Visual Grammar
4 Passage for colour
5 Abstraction/Object/Space

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Atelier No. 373, 1958 - Key to Modern Art Production  For Painters, Sculptors, Designers and Educators. Cover design by Yusaku Kamekura
Atelier No. 373, 1958 – Key to Modern Art Production For Painters, Sculptors, Designers and Educators. Cover design by Yusaku Kamekura
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I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.

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The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.